While the world becomes increasingly complex and flooded with exabytes of often contradictory information, our minds are still lumbered with deep rooted “mythic” narrative-based methods of making sense of the it. But today the “myths” or narratives we collectively build are no longer directly connected to our immediate survival, as is the case with, say, the Dreamtime myths of Aborigines. So we are free to pluck information out of this digital abyss, label them “facts” and construct any new mythology we wish with them. Relation to empirical reality is useful, but far from necessary.