The Challenge

In Summer 2018, after acquisition by the


Stakeholder Interviews

At the outset of this project,

Customer Interviews


Jobs to be Done

UCD Strategy

Design System and Customer Engagement Toolkit that contained advice on how do develop their Internal UX Maturity, guides on how to run customer workshops and conduct their own user research in the future, including schematics for user research labs and template discussion guides.

A measurement framework to

Guidelines of analytics


We created five personas and one anti-persona in total, designed on an A0 to inhabit the walls of Wonderbill’s Canary Wharf Office, and smaller A4 ones for use in presentations and handy printouts.

They were very well received both by the client and the board of , (who inquired where they got them made) and have had a direct impact on how the product has been marketed.

Wonderbill Personas .png